Discover the sweetness in our coffee
People often ask why our coffee is naturally sweet. Let’s start from the beginning.
This is coffee. The coffee bean is the seed of a fruit, the coffee cherry.
Because coffee is usually treated as a commodity, bought and sold by weight at extremely low prices, most coffee cherries are picked even when they are unripe, overripe or rotten.
That is why most roasters burn the coffee beans to hide the defects, which results in the bitterness that most coffee drinkers are used to.